Search and Production
This entrepreneur has a long professional track record in marketing consultancy and management. Leveraging his expertise in advertising and marketing, he delivers strategic insight to businesses who want to use emerging technologies in the rapidly expanding digital communication arena.
With his Business Management University background, he’s been successively Marketing Director of the Group Expansion and then Le Figaro, before founding Syracuse in 1993, company which rapidly imposed itself as the leader of couponing in France.
After being Managing Director of the Solutions Division for Europe within the Group HighCo from 2000 to 2004, he is CEO of Valassis France (2005-2008), subsidiary of Valassis Inc., the U.S. Marketing Services giant player.
His successful experience with multiple major accounts allows Alexandre to guide brands and businesses digitally throughout the entire customer journey from communication to purchasing behaviors.
A graduate of ESC, he is a recognized expert in Marketing and Sales consultancy and co-founded several companies in the Marketing Services area during the past 20 years.
This engineer is specialized in technology and handles the technological aspects related to digital strategy and innovation. A graduate in audiovisual and computer science at the University of Panthéon – Assas Paris, he had his first experience of entrepreneur, by creating a society of audiovisual services in new media.
In 2000, he became responsible of contents for the interactive subsidiary of M6. In 2006, he joined Bouygues Telecom to take the responsibility of multimedia innovation, leading IPTV teams regarding the offer BBOX.